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Product Designer / 15+ Years

Design for the moments that matter to people.

Understood Wellfound AngelList Bold Penguin Nike Goldman Sachs Pfizer American Family Insurance Citi Group Mackey Saturday Understood Wellfound AngelList Bold Penguin Nike Goldman Sachs Pfizer American Family Insurance Citi Group Mackey Saturday

Selected Work

Problems I helped solve.
And the people they were for.

IEP Guide: the landing page, the guide spine, a step page with Learn drawers and a template, and a reviewed step
Lead Designer · 0→1
01

IEP Guide

Lead Product Designer · Understood.org · 2026

Parents were piecing the IEP process together from search, social media, and AI. I led the design of a free, step-by-step guide that pairs what you need to know with what to do next, built as a template so the next guide needed no engineering.

Product Design Content Systems Accessibility
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Wellfound Reach: sourcing agents, Ask Wellfound and outreach from your inbox
Sole Designer · 0→1
02

Wellfound Reach

Principal Product Designer · 2023–Present

Startups without recruiters were losing great people to bigger companies. I designed Reach from the first whiteboard: sourcing agents that explain their picks, outreach from the founder's own inbox, and an assistant that says what to try next.

Product Design Design Systems 0→1
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Wellfound Essentials: applicant inbox with exact matches, one-tap scheduling and templated replies
Wellfound
03

Essentials

Product Designer · Wellfound

Small teams hire once or twice a year and forget how each time. I redesigned the hiring flow around that reality: exact matches first, scheduling in one tap, and a guide that remembers the process so they don't have to.

Recruiting UX Product Design
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Wellfound Peeks: video-first candidate profile with a structured prompt recording
Moonshot
04

Peeks

Product Designer · Wellfound

Recruiters decide in seconds on things a resume can't show. Over 100 interviews and five rounds of prototypes, we gave people a way to be seen as more than keywords, with bias guardrails built in from day one.

Research Prototyping Innovation
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AngelList Track: kanban hiring pipeline with scheduling and scorecards
AngelList
05

Track ATS

Product Designer · AngelList

Founders were running their first hires out of spreadsheets and Slack threads. Track gave them one calm place for the whole pipeline: scheduling, feedback, and messages on the candidate, not scattered across five tools.

SaaS Product Design ATS
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Bold Penguin: insurance quote form with live carrier eligibility
InsurTech
06

Bold Penguin

Product Designer · 2020–2021

Insurance agents spent 37 minutes on a 40-page form, then waited days to hear no. I designed eligibility that answers as they type, so they know who's interested while the client is still on the phone.

Enterprise UX Insurance Data
View Case Study

The best thing I can do for someone is understand what they're up against, then make the next step obvious.

My point of view

Nate King

About

I start with the person, every time

Fifteen years across startups, agencies, and enterprise, from Wellfound and AngelList to earlier work with Nike, Goldman Sachs, and Pfizer. The thread through all of it: before I draw anything, I want to know what someone is trying to get through.

Right now I lead design on the IEP Guide at Understood.org and I'm the designer behind Wellfound Reach. Before that I ran a 100+ interview moonshot, reshaped how recruiting inboxes work, and helped insurance agents stop wasting their afternoons.

I believe in teams that trust each other, research that tells the truth even when it's inconvenient, and products that earn a place in someone's day by helping.

01

Product Strategy

Connecting what the business needs to what people actually want.

02

UX Research

Real insight over gut instinct. Qual, quant, and knowing when each matters.

03

Design Systems

Consistent foundations so teams ship fast without breaking things.

04

Team Leadership

Bringing the people we design for into the room where decisions get made.

Let's Talk

Working on something
that matters to people?

I'd love to hear about it. If you're building something that helps people through a hard moment, let's talk.